About Ngosiok Marketing
A legacy of quality, innovation, and trust spanning over 80 years of noodle making excellence.
Tracing Our Humble Beginnings
Ngosiok Marketing traces its humble beginnings to the early 20th century when the father of Lucio Ngosiok opened the business of making Chinese noodles in the coastal town of Fujian, China. Unfortunately, he did not live long enough to pass on the business to the next generation as the orphaned children were aged five and three.
With the desire to continue his father's business, Lucio Ngosiok (known to his friends and peers only as Ngo Siok and the founder of the present enterprise) learned the rudiments of noodle making to start this business in Cebu City, Philippines, during World War II in 1943. With a pair of hands and simple implements, he produced noodles from rice to cater to a few but growing market. This heralded the start of the noodle industry in Cebu.
The lingering menace of war forced the business to move from place to place. For a short time, the business was established in Bato, Leyte. After the war, the patriarch re-established the business in Cebu.
With the passing of the patriarch in 1973, two descendants of Ngo Siok assumed the management of the business. Their able leadership has steered the business to its present innovativeness and stature.
In mid-1970's, Ngosiok Marketing was established to represent four affiliated companies producing different types of noodles. Two companies are producing the wheat-based Chinese noodles under the brand names First Choice and Long Life. Two other separate facilities manufacture the cornstarch-based noodles under the brand names Eagle VSP and Super Q.
Our Heritage
The journey from humble beginnings to industry leadership
The Roots
Origins in Fujian, China.
The Roots
Origins in Fujian, China.
Founding
Lucio Ngosiok starts business in Cebu.
Founding
Lucio Ngosiok starts business in Cebu.
Re-establishment
Post-war restart in Cebu City.
Re-establishment
Post-war restart in Cebu City.
Leadership
2nd Gen takes over management.
Leadership
2nd Gen takes over management.
Expansion
Formation of Ngosiok Marketing.
Expansion
Formation of Ngosiok Marketing.
Global Reach
Exporting worldwide.
Global Reach
Exporting worldwide.
Nationwide Presence, Global Appeal
From our strategic hub in Cebu, our distribution network spans the entire Philippines and extends to key international markets across the globe.
Global Distribution Network
From our headquarters in Cebu, we reach over 100 cities worldwide. Trails show our direct shipping routes. Scroll to zoom, drag to explore.
Our Commitment
We are totally committed to product quality and customer satisfaction.
Innovation & Automation
We implemented automated processes to eliminate foreign matter exposure and improve production efficiency.
Quality Standards
We revolutionized consumer tastes with our quality bihon, differing from traditional ones in taste, color, and texture.
Global Distribution
Starting from Cebu, our distribution network now spans the entire Philippines and reaches international markets.
Customer Focus
Our channels are always open to feedback, ensuring we continuously provide the quality our products are known for.